There has been a lot of debate recently about the best way to spend for businesses to spend their marketing dollars. While it’s clear that marketing is essential to growing a business, what isn’t clear is exactly what type of marketing to invest in. As you can see from this here, there are a ridiculous amount of marketing methods that businesses have the opportunity to choose from. For the purposes of this article, we’re going to focus squarely on SEO and social media marketing.
SEO Is More Valuable Than Social Media Marketing
The reason that SEO is so much more valuable than social media marketing is because dedicating your business to SEO means that you will make it much easier for customers that are actively searching for the products or services you offer to find you. Conversions will therefore be higher because the people that are searching for your products or services are already in their buying cycle.
With social media, on the other hand, finding customers that are in their buying cycle is much more difficult. It generally takes a lot of time and effort to dedicate yourself to different tactics that can help you find those types of customers through social media. If handled the wrong way, this proactive approach can also create a bad perception around your business because of how pushy and desperate your sales pitch may seem.
Creating a Valuable Marketing Plan
The best type of SEO is that which also allows you to provide valuable content for your potential customers. This is best known as ‘content marketing’ throughout the marketing community. A lot of people tend to think that content marketing and SEO are different. It seems, however, that the two have actually become one as google and other search engine algorithms have changed to the point where SEO is much more prominently based on the strength of a website’s content.
With modern search engine algorithms the way they are, the bottom line is that when you make a commitment to giving your customers valuable information, this will then allow you to gain exposure. This also creates the opportunity for other websites to help you to further your SEO efforts when they link to your content. When SEO and content are strong, this then sets up the opportunity to also become prominently featured in the social media sphere. It should be pointed out, however, that committing to strong SEO and content will always need to precede a commitment to social media marketing.
The Best Marketing Practice
No matter what way you look at it the best marketing practice is always going to be to combine the two and make a commitment to investing in both SEO and social media marketing. If you don’t have the type of budget that allows you to do this, however, than committing to SEO will allow you to get a better jump start on your competition than what social media marketing can provide. At the end of the day your business is about making conversions that lead to revenue. SEO enables potential customers to find your site and purchase your products or services quickly and easily, making you money in the process.